Advertising is the conventional marketing method that has evolved over time, and went through the process of digital transformation. No matter the ad type, the design principles remain the same, and improving the ad’s quality is one of the leading strategies to boost marketing effectiveness. This article provides a thorough overview of advertisement ads, including tips to optimize the ad design and distribution.
What are Advertisement Design and Ads types?
Marketing design includes advertising design as a subset. Advertising is the more overt act of telling customers to make a purchase, whereas marketing is the entire plan for connecting with present and potential customers.
Many types of ads help companies reach their customers, whether online or offline; however, visual ads can be categorized into 5 main types.
Social media ads
Social media has become one of the most powerful advertising channels due to its various advertising tools. The ads can be in many forms, allowing brands to get specific targeting and easily reach their unique audience. The Targeting feature allows choosing the audience’s age range, geographic location, interests, and occupation.
Print ads are traditional ads in a magazine and newspaper. They consist of a combination of imagery and text to grab the buyer’s attention. Print ads might be more expensive, but it’s highly effective because it utilizes the trust and relationship between the publication and its readers.
This ad type allows companies to reach people who aren’t active online and don’t have time for reading magazines. Outdoor ads are big sized and appealing, are used in public spaces, and come in many forms, such as billboards. However, its audience is random; there is no control over who sees it; anyone who comes by can see it.
Email ads are part of the overall email marketing strategy and are known as promotional emails. These ads aim to reach potential and existing customers through email chains and promote specific products and offers. The key feature is the call to action, which must be clear and specific.
Video ads include a combination of motion, sound, images, and text, to attract the clients’ attention. They can go on TV, YouTube, social media, and any online video-sharing platform. The most important factor is designing a video ad that viewers won’t skip.
Preparations before stating Ad design
Before starting the advertisement design process, some necessary preparations must be made.
Brand Visual identity
Brand identity guides the design. Usually, brand identity includes three main components: Logo, color palette, and typography. So, the first and essential step before making any marketing steps is developing a cohesive brand concept first.
The buyer persona is the ideal person who will interact with the ad and do the specifically required actions, such as buying the product or service. The research defines a person’s attributes, such as age, occupations, interests, daily activities, needs, problems, etc.
Product and service value
No one will buy a product because simply the ad says “buy it.” It has to offer the buyer a benefit, value, or solve one of their problems. Product value can be defined depending on the predefined buyer persona and conducting market research to study what competitors are offering, how your product differs, and what added value sets it apart from competitors’ products.
Advertisement ad designing tips
Here are some tips for getting a professional ad design.
Follow the business brand
The rule of thumb is following the visual identity design guidelines. Ads are an extension of the brand and must have the same color palette and typography. Also, adding a logo to the design will appeal to the brand and build credibility. The ads will also contribute to building the brand and increasing brand awareness.
Convey a Clear Message
An ad is a tool used to convey a specific message to customers. Make sure to be precise and have no more than one message per ad to avoid customer confusion. Ads simplify the brand message by using visuals and concise copy to highlight the message clearly and concisely.
Connect with the audience
Building a connection with the targeted audience is essential. Studying the market and defining the buyer persona will help speak directly to them about their interest and what they really care about and are looking to find in your product. Such communication will establish an interactive relationship with clients.
Keep the ads simple
Complexity limits the ad’s reach because not everyone will understand it. Keeping the ad simple will be an effective strategy to ensure that all the targeted audience will receive the message and expand the reach even to a wider audience with different interests and life experiences.
Ads are the best tool to speak to the targeted audience. Therefore, having the perfect ad is essential. Preparing the brand’s visual identity and researching to find out the buyer persona will improve the ad design process. Also, remember the above quick tips to nail the perfect ad.