You’ve decided to create your own unique presence on the internet in the form of a website. You’ve taken the exciting step of coming up with a personalized name for your business. What’s next?
In order to make your dream a reality, you’ll need to obtain your desired domain. If it’s available, you can purchase it from a domain registrar. If, on the other hand, it’s already taken, you need to know how to buy a domain name from someone. A domain broker can make the process simple for you.
Visit the Domain
When you decide on the domain you want, first go to [domain].com to see what’s there. If there’s a website there, when was it last updated? And, if the content is outdated, you may be more likely to convince the owner to give it up or sell it to you. If there’s nothing there, it doesn’t necessarily mean no one owns it, though.
Find Out Who Owns It
To find out who owns your desired domain, you can use the WHOIS Lookup tool. The International Corporation for Assigned Names and Numbers (ICANN) requires that the entity that owns the domain — whether business or private individual — provide contact information for inclusion in this database.
Once you identify the owner, you need to contact the person or business and negotiate a price. If the owner opts to sell, he or she will need to log into the domain’s registrar and request a transfer to you.
It’s important to know that many registrars offer privacy so that the owner’s name is obscured in the WHOIS database. A domain broker or registrar will often offer a way to contact and offer to buy the domain from a user if that user has indicated in their registrar portal they would be open to selling.
Get the Best Price
Because there is a risk that you could pay someone and have that person not transfer domains, most registrars offer a way for them to facilitate the purchase and transfer. The registrar often sets an estimated price based on the popularity of the domain. A domain broker can help you by negotiating the best price.
There’s no set price for domains, and a domain’s value is determined by a number of different factors. It can be hard to get the best price on your own, especially for a domain with popular keywords included or one that may appeal to a wide range of businesses. That’s why it can help to have a domain broker do the negotiating on your behalf.
This goes the other way as well: If you later decide to sell your domain, a broker can help make the process quick and easy.
You may be tempted to give up on your ideal domain or go with a different top-level domain, like .net. However, before you compromise, you should consider a couple of facts about consumers:
- Consumers are most likely to remember your business name and website if it’s simple and catchy. If you believe you’ve come up with the perfect name, you’ll likely be more successful if you can get a simple .com address.
- Most consumers assume a .com ending and will type this in the URL bar of their web browser regardless of your TLD. If you don’t own this domain, they’ll be taken to the wrong content.
- Finally, if a company already owns your preferred [domain].com and you opt for the .net (or other TLD) version, you run the risk of a lawsuit from that company, especially if you are a competitor.
You’re often better off paying a little more for the original domain you selected than going with an alternative.
For more information on how to buy a domain name from someone, contact the pros at NameExperts.com.