Are you thinking about creating a mobile app? If so, then there are several things to consider before going forward with the project. It can be a daunting experience for first-time app developers, but once you have a good idea and concept of how it will work, the development stage will be more accessible for you. To create an effective app, you’ll need to hire some help from an expert app development company like Exemplary Marketing, the top mobile app development company in the USA. A professional company, www.exemplarymarketing.com will be able to develop your ideas into reality. They will also provide additional advice on whether or not your concept is feasible and if the market is ready for it.
Test your concept
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The question is, what can your app do for people?
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What kind of problem will it solve?
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How will it make someone’s life easier somehow?
The answer to these questions needs to be unique, so you’ll need to spend some time brainstorming ideas before coming up with a concept that could take off. This stage is arguably the most difficult – not many app developers manage to get past it successfully but Exemplary Marketing will be there every step of the way. Once you have created a brilliant application with no equivalent, the rest of the process is pretty straightforward.
With millions of apps vying for consumers’ attention, you must create a well-designed and engaging app that is also bug-free. Some companies go to extraordinary lengths to achieve this aim – they even send beta versions out to users so feedback can be used to improve the final product. This is perhaps the most effective way to get your app right, so it has a good chance of being downloaded by potential customers.
Three types of apps:
There are three basic types of apps you can create – native, hybrid, or web-based. Each one has its advantages and disadvantages, which is why it’s essential to consider them all before deciding on the best option for your product.
- Native apps are built specifically for each operating system to be downloaded directly from the relevant app store. The advantage of using this method is that it’s easier to develop, update and manage – everything can be done through one central system. However, there are some drawbacks too. For example, you’ll find it difficult to make any changes once the app is published. You may need to remove additional features because they can’t implement them on a specific platform.
An example of a native app: Skype for iPhone
- The main advantage of creating a hybrid app is that you will only have one codebase, so it’s cheaper and easier to make changes. Unfortunately, the drawback is that users will only be able to play store-approved apps on their devices. So, you are creating an app that can only be downloaded from Google Play or the Apple App Store – there’s no chance of any potential customers finding it elsewhere.
An example of a hybrid app: Yahoo Weather
- A web-based mobile application runs on any device that has internet access. The advantage is that you don’t need to download anything or pay for hosting space – it’s free, but the drawback is that it isn’t as effective because there are no native elements within the program.
An example of a web-based app: Gmail
Go to market
Once the development process is completed successfully, you’re going to need to market your app so it has a good chance of being discovered. Today, more than 1.5 million apps are available in the Apple App Store alone and another 2 million in Google Play. An average consumer’s chances of getting noticed are very slim unless you have some solid marketing strategy in place. Think about how large companies have created brand awareness for their products – do you think they would achieve such impressive results without having a well-thought-out marketing plan?
It takes time to create a fantastic app, but the benefits can be advantageous if you get it right. You’ll be able to reach new customers worldwide while also enhancing your reputation amongst existing ones. Mobile apps are popular with individuals, but companies also use them to improve their overall brand awareness and provide valuable content to clients.
Continuous improvement
It’s always a good idea to stay in touch with your app community and let them know how the ongoing development is going. If you use social media, this should be easy enough, but you can also create a website or blog about the subject matter. The more people that get involved, the more ideas you’ll get for future versions of your app!
