Why Is Responsive Web Design So Important?

When it comes to hiring a company for web design Austin, it’s important to make sure that your website will be well-designed and responsive. A user-friendly website that is compatible with any viewing divide is required to be successful in today’s world.

What Is Responsive Design?

When a website is responsive, it means that the layout changes based on the device being used. This means it’s ideal for mobile viewing. A responsive website has some design elements, such as readable text, that doesn’t need zoom or horizontal scrolling. When a website isn’t optimized for a smaller screen, it can experience a decline in the search engine results and it means that the website won’t be found online.

Benefits of Responsive Web Design

There are a lot of benefits to getting set up with a responsive website design that can affect your company’s bottom line. 

Mobile Traffic: Mobile use is on the rise and more than half of your traffic may be coming from a mobile device. This means it’s necessary to have a website that is going to look right on a smaller screen so users don’t get frustrated and leave. Some businesses may still use a separate version of their website on a mobile device but responsive design is better since it will give you greater versatility at a lower cost for development.

Faster Mobile Development: Making a website responsive takes less time than making a separate mobile application, along with a desktop website. Since time is money this will cost you less. You will also save in the long run on maintenance costs and other costs associated with the website. 

Fewer Maintenance Needs: If you have a separate mobile site, it is going to need more maintenance when it comes to support and additional testing. Responsive design will use standardized testing methodologies to help you make sure you have an optimal layout on every screen. This one-size-fits-all approach means less work for business owners, developers, and consumers. Spending less time on website maintenance can also free up time for important things, such as content creation and marketing efforts.

Faster Pages: A mobile user has a short attention span. Visitors will leave a page if it takes longer than three seconds to load. If a site isn’t optimized for a tablet or phone then it’s going to take longer to navigate and this means that customers are going to abandon the page.

Lower Bounce Rate: This goes together with the faster page. If the user experience is better and the page is loading faster then users aren’t going to abandon the page and you are going to have a lower bounce rate. 

Higher Conversion Rate: Lowering the bounce rate is important but it’s also necessary to get customers to convert. If you create a consistent user experience on every device, this is going to be the key to get users to convert. When users are deciding whether or not to purchase a product or service, they don’t want to be redirected to a different website where the process takes longer.

Easier Analytics Reporting: Knowing where your traffic is coming from is going to be helpful when it comes to making improvements. When you have different versions of a website, it is going to be hard to keep track of analytics. Having one site simplifies this whole process.

Improved SEO: A responsive website is important for SEO. A better bounce rate and stronger backlinks mean higher search rankings. There is also a benefit to having a website that is optimized for mobile.

Improved Browsing Experience: A first impression is important so when someone is visiting your website for the first time, no matter what device they are using, you want them to have a positive experience.


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