A solid keyword research process is the cornerstone of any SEO strategy. Keywords help you target your audience at each stage of the buying journey.
To find keywords with potential, hang out where your target market does online — YouTube, Reddit, and niche forums are good places to start. Then survey the SERP landscape to get a sense of searcher intent.
Keyword Research Tools
Whether you are relaunching an old blog or creating a content strategy for a new site, incorporating the right keywords is one of the best ways to gain consistent traffic. Thankfully, several great tools are available to help you get started with keyword research.
The best keyword research tools offer insight into search queries that people enter into Google, which can be extremely helpful for crafting a successful SEO Ottawa strategy. It is essential to keep in mind, though, that a keyword’s intent is just as crucial as the term itself.
For example, it’s more valuable to write content that addresses the solution to a user’s problem than to carry the search term they entered into Google. A good keyword research tool will show how often a specific search query is used and provide the competition levels for paid ads and organic searches.
Keyword Research Software
When you know the right keywords to target, creating content that satisfies searchers’ intent is easier. For instance, if someone searches “best running shoes,” they may look for a comparison post or a product page. If you offer neither, they might bounce quickly from your site.
You can use free keyword research tools to generate ideas, reveal how many people actively search for a term, and identify trends. These tools can also help you determine the difficulty of ranking for a phrase and uncover opportunities to dominate SERPs.
Whether you’re running a blog or an e-commerce store, effective keyword research is critical to creating content that gets found online. The best keyword research software helps you scope out trends and blind spots, understand user intent, and find optimal keywords to build your content strategy around. To learn more about conducting keyword research for SEO, watch the keyword research episode of our One-Hour Guide to SEO video series!
Keyword Research Tips
Considering the search terms people use when conducting keyword research in Ottawa is essential. These queries give you insight into what your audience is looking for online and can also help dictate your content strategy.
When choosing keywords, you want to find ones with a high search volume and a low cost-per-click. This will ensure that you get a lot of traffic from your efforts.
It’s also important to consider the searcher’s intent. If someone searches for a product, for example, they might be ready to buy it now. Providing them with the correct information is crucial to their buying journey.
Lastly, it would help if you surveyed the SERP landscape of your competition for each keyword phrase. This will give you a better understanding of what the top-ranking pages are doing. If you can figure out what your competitors are doing, it’s easier to develop new strategies and techniques that will work for you.
Keyword Research Strategy
Keyword research is analyzing search engine data and making decisions about your website content strategy based on that data. It’s a critical first step in SEO because it lets you understand what your audience is searching for online.
The best keyword research strategies involve putting yourself in your customer’s shoes and understanding the intent behind their searches. For example, if someone is looking for “best running shoes,” you may want to write a roundup blog post that compares and contrasts the different options out there rather than simply recommending your products.
Another helpful tip is to survey the SERP landscape for the keywords you’re interested in, as this can give you a good idea of what types of results people click on when they use those terms in a search. This will help you ensure that your content aligns with user intent and improves your chances of ranking well.
